We are pleased to announce Cleveland County Government is in the process of developing a new brand/logo and website and needs your input. This new marketing strategy will be a two phase process with the brand/logo being the first phase and the website development the second. Our primary goals are to have a recognizable brand and to allow Cleveland County residents ease of access to important information.
The County seal has always served as the brand for the community. With the ever changing landscape of recreational, business and industry in Cleveland County, the Board of Commissioners want your input to ensure the new brand is a true reflection of what our community is today.
Internally, Cleveland County Government has had great success with their Cleveland STRONG brand which supports the core values of their 850 team members. Core values are Service, Teamwork, Respect, Opportunity, Networking and Getting Healthy.
How can you participate? Take time to complete a short survey.
Go to www.ClevelandCounty.com and on the homepage you will find a button with the county seal and the text "Please take our community survey". Your input is vital in developing a brand that encompasses the voice of our citizens. All surveys submitted by March 15th will be included in the process for branding development.
Cleveland County is partnering with Dragonfly Marketing for development of the branding initiative. Dragonfly Marketing is owned and operated by lifelong residents of Cleveland County who recently completed a rebranding initiative for their own company. They are committed to our community, which is evidenced through their work for local businesses and non-profits.
To give additional information regarding this initiative, you can contact their office at 704-600-6599.

Submitted by Kim Davis